This week has been an abysmal one for establishment media, but the President Trump-obsessed punditry will insist that the media’s flaws are a nonstory compared to the president they are covering. But it’s the media that created Trump, and they will be here long after he leaves office.

The media created Trump before his presidential run, with NBC’s Jeff Zucker (now at CNN) bringing him to the network for The Apprentice, which cemented the idea of Trump the businessman into American culture. And the media boosted Trump to the presidency, openly promoting him against other Republicans in the primary, hoping he would lose to Hillary Clinton in 2016.