Last week, the Wall Street Journal ran an article about the growing trend of declaring one’s gender pronouns at work. Indeed, the practice has become ubiquitous, with pronouns popping up in the least expected of places, from email signatures and social media bios to professional name tags and video conferencing calls.

Corporations have rolled out these initiatives as a way to show support for transgender colleagues and those who identify as nonbinary, but these policies are, in many ways, counterproductive.