The first time former Arkansas Gov. Mike Huckabee announced he was running for president, on Jan. 28, 2007, he did it on “Meet the Press.” Doing so had two advantages. One, it reached the political junkies who watched what was then the leading Sunday talk show. And two, it was really cheap, which was helpful for a campaign with no money.

That was then. Now, Huckabee, having sat out the 2012 race while making a good living and keeping his hand in public affairs as host of a popular Fox News weekend program, is set to announce a second presidential candidacy in a dramatically different way. The difference says a lot about Huckabee 2007 versus Huckabee 2015.