Nothing like a little bad publicity to get a business to change its mind.

After Hallmark scrubbed all mentions of the pro-life film Unplanned from a recent broadcast, pro-life advocates grew outraged. The star of Unplanned, Ashley Bratcher, first revealed that all references to the film had been removed from Hallmark’s broadcast of the Movieguide Awards, even though Unplanned was nominated for awards in three categories.