Feet firmly planted in alternative facts, Sean Spicer won’t back down. The White House press secretary has manned the post for two weeks and hasn’t given one inch.

Like his boss, the hardnosed flak seems incapable of admitting a gaffe. Unlike his predecessors, though, Spicer views scuffles with the press as a way to win points with the public. There’s no better primer for this phenomenon than the current controversy over Trump’s Holocaust statement.

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