A millennial toast to Trader Joe’s

Published March 6, 2020 4:00am ET



Cheaper and less pretentious than Whole Foods, nicer and with more personality than Kroger or any other local supermarket, Trader Joe’s has long held its place as a beloved U.S. grocery store.

Its founder, Joe Coulombe, died Feb. 28 at age 89, but the chain he created will live on for some time. There are 500 Trader Joe’s stores in 42 states plus the District of Columbia. The grocery store is so popular in the United States and abroad that a few years ago, one man smuggled copious amounts of Trader Joe’s merchandise to Canada. Got to get that “Two-Buck Chuck,” eh?

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