Given time, we’ll look back on moments like #planebae as tests in our cultural adjustment to social media.

In this case, and in most, the hashtag is as stupid as the entire controversy. Earlier this month, when two women switched seats on a flight from New York City to Dallas, one of them surreptitiously documented the other’s flirty interactions with her new seatmate on social media. The story quickly went viral, and before they knew it, the unlikely seatmates were thrust into Internet fame. And with morning show producers calling and social media sleuths hunting down her identity, the woman whose life had been mined for #content wanted absolutely nothing to do with it. The woman who had documented the whole exchange, meanwhile, was living it up.