After it came out that her parents allegedly paid hundreds of thousands of dollars to get her into college, Olivia Jade lost her partnership with beauty chain Sephora. But the 19-year-old’s woes with her makeup line aren’t over.
Now she’s not in trouble because her parents appeared to have bribed her way to success. She’s in trouble because she can’t use punctuation.
According to the Blast, Jade’s applications to trademark “Olivia Jade Beauty” and “Olivia Jade” can’t go through until they’re cleaned up. The social media influencer’s applications for “make up kits” with “moisturizer” and “concealer” were too broad, according to the U.S. Patent and Trademark Office, and her misuse of punctuation made the ambiguity worse.
“Proper punctuation in identifications is necessary to delineate explicitly each product or service within a list and to avoid ambiguity,” officials from the office wrote. “Commas, semicolons, and apostrophes are the only punctuation that should be used.”
Olivia’s parents, actress Lori Loughlin and Mossimo Giannulli, were arrested this month after the college admissions scandal broke. They reportedly paid $250,000 to get Jade into the University of Southern California, even though she’d said in a YouTube video that she didn’t “really care about school.”
In addition to Sephora, the news caused TRESemme and Estee Lauder to cancel their contracts with Olivia. But she can still focus on her makeup line — if she can only figure out where the commas go.
