Not a month seems to go by before we witness yet another outcry and condemnation of perceived racism in American advertisement. The latest episode of this politically correct mantra, which claims to find subtle racist and discriminatory messages hidden in TV ads, is one concerning the latest Heineken commercial.

In said commercial, a rather junky-looking Italian bartender slides a Heineken bottle down a bar to a rather beautiful looking white woman. On its way, the beer passes multiple dark-skinned individuals. Apparently, this is part of the reason for the outcry.

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