Kanye West knows exactly what he's doing

It’s actually not that difficult for ultra-famous celebrities to drive media cycles from their cellphones, an exciting slice of reality Kanye West is very busy demonstrating on Twitter. (Also see: 2016 presidential election.)

The only real quality an A-lister needs in order to be successful at the endeavor is some sense of self-awareness, knowing enough to realize what kinds of statements people would be amused to see posted from their social media accounts. (Chrissy Teigen tweeted about the entertainment media’s impulsive elevation of banal social media posts into news stories earlier this week.)