Bud Light’s new marketing campaign shouldn’t fool consumers

Published October 23, 2023 12:20am ET




Anyone who watches football on Saturdays and Sundays has probably seen some of Bud Light’s new commercials. And then last week, during an off day, Taylor Swift’s boyfriend and Kansas City Chiefs tight end Travis Kelce was seen watching a game with his brother in a suite while both were drinking Bud Light.

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