Does Empower pose a mortal threat to Uber and Lyft?

Published September 5, 2023 10:00am ET




Ride-sharing giants Uber and Lyft have attracted hundreds of millions of customers across the globe. They have done so by undercutting the price points offered by taxi companies. While taxis can still be cheaper than Uber and Lyft during “surge pricing” periods (when the supply-demand curve carries the price point higher), their best days are gone.

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