Walmart has been the scapegoat of liberal documentaries and left-wing protests targeting its anti-union efforts, employee wages, and rock-bottom prices. So, it’s strange to see members of the Walton family, whose patriarch Sam Walton founded the company, recently taking a leftward turn. After a legacy of supporting conservative candidates and causes, some Waltons, especially those in the younger generations, are backing the Left.

That’s not to say that employees or owners of Walmart shouldn’t be allowed their own political views; it’s just paradoxical to support ideas that end up hurting their core business and customers. Walmart’s corporate culture also appears to be shifting leftward, focused on gender and racial quotas and creating employee curricula that integrate parts of “critical race theory,” a divisive concept that erodes trust between racial groups. These moves especially risk backfiring with a Walmart consumer base that serves Middle America and many other conservative areas.