Do we just want to be mad? Or, alternatively, do we want everyone else to be mad so we can feel better about ourselves?

The fake outrage news cycle has been churning since the dawn of the internet, and probably before then, just in a different form. It’s one thing to grow overly upset about some drama, to broadcast on Twitter that you’re shocked, shocked that Home Depot’s co-founder would donate to President Trump or Nike would capitulate to its darling Colin Kaepernick.

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