It’s getting quite a lot of media attention, but the Lyft-Uber strike on Wednesday is likely to fizzle.

The entire rationale for driving for these two ride-sharing firms is based on the desire to make money on a flexible but efficient basis. That is why most drivers are on the road at times when they are either not working a second job or when they believe surge-multiplier pricing will be in effect. But because drivers are ultimately their own bosses, responsible for when, where, and for how long they choose to drive on the apps, they have little incentive to believe that a strike will serve their interests. Indeed, some drivers may fear that this strike will weaken the apps appeal by alienating riders.