“Disney” and “Bud Light” were ubiquitous words on cable news and social media when Gov. Ron DeSantis (R-FL) entered the presidential race in the spring of 2023.

COVID lockdowns, school closures, and mask mandates were also DeSantis themes that spring. An early fight DeSantis picked with former President Donald Trump was on this very matter — Trump praised Anthony Fauci while DeSantis quickly reopened Florida.