More companies are rejecting radical DEI, but the battle is far from over

Published February 5, 2024 11:38am ET



United Airlines CEO Josh Kirby recently brought new meaning to the famous slogan “Fly the Friendly Skies.” A viral revelation that he not only participated in multiple drag performances throughout his career at U.S. Airways and American Airlines but has incorporated the adult entertainment into the United company culture overshadowed his response to the grounding of Boeing’s 737s. 

Though the public increasingly supports the claim that what people do in their free time doesn’t matter, when displays of sexual proclivities overtake a public company’s workplace through diversity, equity, and inclusion initiatives, shareholders and the flying public should be alarmed. 

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