Former President Donald Trump and President Joe Biden are salesmen — historically great ones, in fact. It’s not a knock. Waging a successful run for the White House, an achievement both men can boast, is a sales job of epic proportions. Successful presidential campaigns don’t just sell a laundry list of policy items, nor do they merely pander to individual identity groups, as former Secretary of State Hillary Clinton learned the hard way in 2016. Instead, they craft and promote a cohesive overarching vision capable of bringing together disparate parts and forming a majority coalition.
So, it’s no surprise that both men have attempted to incorporate Christian symbols and themes in their campaign efforts despite having a tenuous relationship with the faith. After all, 68% of Americans still identify as Christian, according to the most recent Gallup survey. And as part of a sales tactic for their overarching vision, Biden and Trump strive to appear welcoming to Christians of various stripes.
