The arc of the sexual revolution is long, but it bends toward a billion-dollar company publicly shaming women for not having sex with strangers. Yes, dating app Bumble’s latest ad campaign has been trying to guilt young women who want to take a dating hiatus into returning to the app. 

“You know full well a vow of celibacy is not the answer,” one billboard read. “Thou shalt not give up on dating and become a nun,” another read. A commercial for the dating app even features a woman “swearing off dating” and joining a convent — until she spies a shirtless hunk and gets on Bumble.