Pro-abortion corporate activists aren’t going away with the fall of Roe v. Wade. As a corporate analyst, I have an inside window into one of ESG activists’ favorite strategies: changing the argument over time to fit the cultural milieu and perceived urgency of the moment.

Activists focused on marshaling corporate support for abortion are all in on this strategy, particularly in the wake of Dobbs v. Jackson Women’s Health Organization, but how is the corporate abortion push actually faring? The answer might be better for pro-lifers than many realize.