Dating apps are feeding a broken dating culture on college campuses and beyond.

While more than half of young adults say they have used online dating, the business model of dating apps is dependent on keeping people single and unhappy for as long as possible. Many of these apps are owned by the same company, Match Group, which now owns Match.com, Tinder, OkCupid, Hinge, and others. These apps make money from people using them, so why would they purposely try to lose customers? They profit from an environment where people scroll through photos for hours, have an occasional one-night stand to satisfy basic sexual desires, and then return to the app for more monotonous stimulation.