The day after President Joe Biden dropped out of the election, Netflix co-founder Reed Hastings made a mistake. “Congrats to Kamala Harris — now it is time to win,” he posted on X. It subsequently came out that Hastings had donated $7 million to the vice president’s campaign, and days later, on July 26, Netflix had its highest rate of cancellations all year.

On average, Netflix has a remarkably low churn, or rate of cancellations, compared to its streaming competitors. But after Hastings came out as Team Harris, Netflix’s cancellation rate nearly tripled. Calls to #CancelNetflix spread through social media, and, as the numbers show, they were not empty threats.