Sex it up a little

Published October 10, 2024 8:26pm ET



You’ve heard the story of Victoria’s Secret before. Or at least, Aaron Sorkin’s short-hand version of it, as told by Justin Timberlake, against pounding nightclub music in The Social Network.

Selling Sexy: Victoria’s Secret and the Unraveling of an American Icon; By Laren Sherman & Chantal Fernandez; Henry Holt and Co.; 320 pp., $29.99

“A Stanford MBA named Roy Raymond wants to buy his wife some lingerie, but he’s too embarrassed to shop for it in the department store. Comes up with an idea for a high-end place that doesn’t make you feel like a pervert. He gets a $40,000 bank loan, borrows another $40,000 from his in-laws, opens a store, and calls it Victoria’s Secret. Makes a half-billion dollars his first year. Starts a catalog. Opens three more stores. And after five years, he sells the company to Leslie Wexner and The Limited for $4 million. Happy ending, right? Except two years later, the company’s worth $500 million, and Roy Raymond jumps off the Golden Gate Bridge. Poor guy just wanted to buy his wife a pair of thigh-highs.”

Already a print subscriber? Click here to login/register your account

Trusted reporting.Unlimited access.

Subscribe for full access to Washington Examiner coverage, expert political analysis, and subscriber-only journalism.

Get Unlimited Access

Already a member? Log in

Cancel anytime.