The 2024 elections seem to be, at least for now, proof that Americans have rejected woke liberal messaging. Evidently, our brothers and sisters across the pond missed that memo as they/them try to import those ideas with their … luxury cars?

Jaguar, the luxury car brand of Jaguar Land Rover, has committed to a bizarre rebrand designed to appeal to the weirdest, terminally online, queer, nonbinary, antiracist, unemployed liberal arts major who everyone hopes not to know in life. The company’s latest ad features people in bizarre makeup and clothes that make them look like aliens on a pink version of Mars, urging people to “copy nothing” and to “delete ordinary.” One clip from the ad features what looks like a man in a dress wielding a sledgehammer, with the on-screen texting saying, “break moulds.”