What is behind the simmering information war on polling

Published January 22, 2025 1:03pm ET



A few days before November’s presidential election, Ann Selzer, then considered the gold standard of polling in politics, released a highly anticipated poll for the Des Moines Register on where the presidential race stood in Iowa.

While the poll came from a state not expected to have a decisive role in the outcome of the election — Iowa is reliably red — its findings were expected to show clues as to how certain demographics would break nationwide. 

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