Move over, Chick-fil-A; there’s a new corporate boogeyman in town. Far-left political activists and social media influencers are organizing against Target after the retail giant announced it is rolling back some of its diversity, equity, and inclusion initiatives. The horror!

Left-wing activists came out of the woodwork to demand that consumers boycott the company. Led by socialist pundit and failed congressional candidate Nina Turner, the organization “We Are Somebody” announced a planned Feb. 1 boycott of the retail giant.