Nike’s Super Bowl advertisement managed to combine a grating woke lecture with the gender ideology hypocrisy that has come to define the brand over the last several years.

Nike’s ad focused on women’s sports, which is fine in a vacuum. Women’s sports have had a wonderful few years, thanks mostly to the emergence of Caitlin Clark, who has turned women’s basketball from a joke as perceived by casual sports fans into a must-watch sport. The most-watched WNBA game for the league’s six main broadcast partners are all Clark games, including NBA TV, whose most-watched Clark game outdrew all the NBA games on the network last year.