A biblical verse advises that pride comes before the fall. It appears Target might have heeded those words.

It’s a brand new day at Target retail stores this June. Consumers will find each retail location a little different than in years past. Instead of being greeted with Pride Month merchandise upon entering Target locations, the retail giant has embraced good, old-fashioned patriotism this year. Where once the colors of the rainbow stood in previous June merchandising racks, now stand the shades of red, white, and blue.