You’re not just imagining things: This June, LGBT Pride Month is a lot more muted. A whopping 43% of Fortune 1,000 companies are dialing back their external support for Pride Month, one survey found, which is why you’ve likely seen far fewer social media brands switching their logos to rainbow-themed eyesores. Yet it’s not just corporate America: There’s a noticeable decline in societal participation in what was previously a ubiquitous cultural celebration.
This is tied to broader backlash against the LGBT movement, with Gallup polling showing overall support for gay marriage down from 71% in 2022 to 68% in 2025. Most notably, support for same-sex marriage has plummeted 14% among Republicans in just three years, coming in at 55% in 2022. Now, just 41% are still in support.
