How the anti-aging craze is spreading to young women

Published June 18, 2025 11:37am ET



It’s common nowadays for the rich and famous to debut a new face, similar to how a young starlet would show off a glitzy designer gown. Celebrities are known for nipping and tucking their way to physical perfection, whether it’s an appearance on a red carpet, a new album or movie launch, or a way to signal a career comeback.

Over the last decade, what’s changed is how normal and attainable plastic surgery trends have become. The wish to achieve subtle, understated results has been replaced by stark changes, leaving the recipient unrecognizable. Gone is the stigma and secrecy that once accompanied cosmetic interventions, replaced with unabashed transparency and public shoutouts crediting one’s surgeon.

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