In a bit of dubious cherry-picking, a new Bloomberg article concludes that the Affordable Care Act is losing its effectiveness as a political issue for Republicans and is diminishing as a major issue. How do we know the end is near-ish? Well, so many Americans are “benefiting from the law,” theorizes Heidi Przybyla, that political ads are simply not doing the job anymore.

This news is somewhat unexpected — and unpersuasive — when you consider that a Kaiser Family Foundation poll recently found that only 15 percent of Americans believe Obamacare has directly helped them, whereas 28 percent say it has directly hurt them. (Fifty-six percent say it has had no effect on their lives.)