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Are Big Pharma gifts to physicians an expensive problem, or a red herring?

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Are Big Pharma gifts to physicians an expensive problem, or a red herring?

Physicians are influenced by marketing. That’s no surprise. So are most consumers, as evidenced by television and radio commercials, billboards, pop up ads and targeted ads for drugs on your computer screen. Big Pharma markets not only to physicians, but also directly to consumers.

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Commentary Health Pharmaceutical Industry