If this recent Nike controversy has suddenly convinced you that the Betsy Ross flag — the one with 13 stripes and 13 stars — is equivalent to the swastika or Confederate flag designs adopted decades after the Civil War to oppose civil rights, then I think you’re just really a stupid person and that’s me being diplomatic. That flag, which flew at Barack Obama’s inauguration and also at George Washington’s, has never had and does not now have such a significance.
That said, if you’re one of those very different sorts of people who feel deeply invested in having Nike put American flags on its shoes, then you are also very misguided.
I find it hilarious that a sub-par quarterback like Colin Kaepernick can mau-mau Nike’s entire corporate decision-making apparatus into a pants-filling panic. I find it unfortunate that an American company would be so quick to turn on its national roots, allowing only cowardice to supersede the greed that motivates its obeisance to China’s despotic regime.
But their real mistake was in ever attempting to use a historic version of our flag as their marketing gimmick. It’s disrespectful to our nation, and in fact technically illegal, even if the law in question is considered advisory and never enforced.
The U.S. Code contains a section on respect for the United States flag. Americans who love their country, liberal and conservative, should swear by it.
It contains a lot of things you’d probably expect, about not letting the flag touch the ground, for example. Another provision:
Looking at you, drama queens who do this whenever the wrong guy wins the presidential race.
But here’s the section you ought to look at more closely:
More:
If Nike is to be condemned, this is the primary reason.
And that goes for all of the other companies that disrespect the American flag by using it for their own commercial purposes. As the U.S. Code notes, “The flag represents a living country and is itself considered a living thing.” Stop abusing it. And help spread awareness this July 4 of the proper manners that are due to the flag that stands for our republic.
