With Black Friday upon us, and Cyber Monday soon to be, American consumers — and brands — are focused wholeheartedly on the Christmas shopping season.

While the “Mad Men” imagery of advertising endures, the days of the general market pitch are as bygone as Don Draper himself. Today’s marketplace is tribalized. Like Tom Cruise’s futuristic character in “Minority Report,” highly distinct consumer groups expect to be solicited based on what uniquely appeals to them.