Smokers need all the help they can get to quit cigarettes. New research reported in the prestigious New England Journal of Medicine confirms that e-cigarettes are significantly more effective than FDA-approved nicotine medicines in helping smokers end their deadly habit.

This study is impressive proof of the scientific concept known as tobacco harm-reduction: the substitution of vastly safer smoke-free tobacco products like e-cigarettes and smokeless tobacco by smokers who are unable or unwilling to become nicotine and tobacco abstinent.