A shift to privacy might solve problems for Facebook. It won't fix divisive social media

Over the past few years, Facebook has repeatedly found itself in hot water. After a series of privacy breaches tanked public trust, it also failed to address how its platform was used to spread disinformation in the U.S. and abroad. And the company still faces continued concerns about deleted or heavily regulated content.

Now Facebook has found its answer: to focus on private messages, not on its news feed which cannot be fixed. That’s a good solution for the company, but don’t expect it to cure social media of its social ills.