Pepsi a lesson for brands everywhere

In one of the more notable public relations failures in recent memory, Pepsi attempted to piggyback off the various political protests that have been breaking out across the country—with disastrous results.

The ad — quickly pulled — features Kendall Jenner joining a group of protestors parading down a city street that is bordered by police. Blithely ignoring the no man’s land between the protestors and the police, she cracks open a Pepsi, saunters up to an officer and gives it to him. He drinks it, and everyone begins hugging and cheering: peace is restored, and sponsored by Pepsi.