Who: Obama’s senior campaign adviser, David Axelrod What: Thirty minutes before the polls closed in Tuesday’s Wisconsin recall election, he tweeted: “Bad night in Boston…WI raises big questions for Mitt.”
Why it’s dim: Just over an hour later, the race was over, and Republican Gov. Scott Walker had won by seven points — a larger margin than his 2010 victory, and the exact same margin Obama won by nationwide in 2008.
Cure: Remember the acronym “UPOD” — underpromise, overdeliver. Avoid doing the opposite.
