Beltway Confidential

The NCAA deserves no credit for NIL reforms

By Zachary Faria

Published July 2, 2021 9:05pm ET

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The NCAA deserves no credit for NIL reforms — FILE - In this March 26, 2014, file photo, Wisconsin's Traevon Jackson dribbles past the NCAA logo during practice at the NCAA men's college basketball tournament in Anaheim, Calif. A federal judge ruled that the NCAA can't stop players from selling the rights to their names, images and likenesses, striking down NCAA regulations that prohibit them from getting anything other than scholarships and the cost of attendance at schools. U.S. District Judge Claudia Wilken in Oakland, Calif., ruled in favor Friday, Aug. 8, of former UCLA basketball star Ed O'Bannon and 19 others in a lawsuit that challenged the NCAA's regulation of college athletics on antitrust grounds. (AP Photo/Jae C. Hong, File) | Jae C. Hong

The NCAA had to be dragged kicking and screaming into it, but the era of college athletes being able to profit from their own names, images, and likenesses has arrived.

With 11 state name-image-likeness, or NIL, laws set to go into effect Thursday, the NCAA preemptively implemented its own interim NIL policy to ensure uniform guidelines for all states. NCAA athletes are now allowed to make money from endorsement deals.

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