Wal-Mart sponsored a set of bipartisan post-State of the Union focus groups of “Wal-Mart moms” in in suburban Philadelphia and Kansas City this week. The sessions were conducted by the Democratic firm Momentum Analysis and the Republican firm Public Opinion Strategies.

According to National Journal, the Wal-Mart mom demographic “refers to mothers who are mostly between the ages of 18-44, mostly white, with two-fifths to half having finished college. Their partisan affiliation tends to be evenly split. As a group, they voted for Obama in 2008, went Republican in 2010, but returned to Obama in 2012. They make up just under a fifth of the voting population.”