Taco Bell’s Doritos Locos taco is wildly popular — so popular that it created 15,000 jobs for the company last year. When the first Doritos Locos taco was introduced in March 2012, the fast-food chain had to hire two or three new employees for each of its 6,000 stores to keep up with demand for the taco, CEO Greg Creed said.

“And that’s great, it makes us feel really good,” he told The Daily Beast last month. “It’s great we sold lots of tacos and it’s great for our shareholders, but if you can get 15,000 people off the unemployment line and give them jobs — that to me is giving back to society. That is having a social conscience in doing the right thing. That’s really important to me.“