In October 2010, just before Democrats were routed at the polls in November, MSNBC unveiled their official new slogan, “Lean Forward.” “We’ve taken on CNN and we beat them,” MSNBC President Phil Griffin told employees at the time “Now it’s time to take on Fox.” Unfortunately, MSNBC has done nothing but tread water since. They still trail Fox by more than 2-to-1 in primetime ratings. But that lack of success has not stopped others from copying them.
Today, the Obama campaign released a new video featuring the president’s official new campaign slogan. It’s like MSNBC’s, but 50% pithier: “Forward.” The seven-minute Obama video mercifully spares us from footage of Al Sharpton extolling the virtues of blueberry pie, but the message is virtually the same: Republicans caused all the trouble in the world and then Obama came in and fixed everything.
