Solved! The ‘mystery’ of Duck Dynasty’s success

Published August 20, 2013 4:00am ET



It got a bigger audience than “Mad Men’s” fifth-season premiere. It topped “Breaking Bad’s” opening number this year. And it left “The Good Wife’s” finale in the dust.

“It” is, of course, the season premiere of “Duck Dynasty,” which put up the best audience rating for a non-fiction show in cable television history with 11.8 million viewers on the A&E channel.

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