Constituents should demand that their congressional representatives take this simple pledge: “I will read every bill before I vote.”

“ReadtoVote” is a $750,000 marketing campaign launched by the National Citizens’ Action Group, cofounded by New York ad execs Mark DiMassimo and Eric Yaverbaum – the same people who brought us the unfortunate “Tappening,” a quixotic campaign to get people to drink tap water and stop drinking bottled water after a previous – and highly successful – campaign urged them to drink bottled water instead of soda.