WESTMORELAND COUNTY, Pennsylvania ⁠— The ad shows a drive-by of rural post-industrial unnamed town in this western Pennsylvania county. The woman in the ad explains her name is Janie. She is a fisher who caught two legal Northern Pike the day her daughter was born, voted for Donald Trump in 2016, and now believes the choice was wrong because of his attempt to try to cut Medicaid.

The most important bit of information in the ad is her age; she is 82 years old, and strategists and experts agree she and her peers may be the most important voting bloc in November’s election.