“Change we can believe in.” By this time in 2008 every American knew President Obama’s official campaign slogan. But what about 2012? What catchphrase will Obama use to motivate voters to turn out for him this November? The White House has failed to come up with anything that fits so far.

“Winning the Future.” Newt Gingrich wrote a book with that title. “We Can’t Wait.” For what? “An America Built to Last … An Economy Built to Last.” Too wordy. Everything the White House has thrown out there has failed to catch on. But how about this phrase, borrowed from the energy section from Obama’s State of the Union: