Senate Watch: Do online ads really work? DSCC hopes so.

Published September 22, 2010 4:00am ET



The Democratic Senatorial Campaign Committee clearly thinks it can still beat Republican Pat Toomey in Pennsylvania. After roughly $3 million in television ad buys, they have now spent another $37,500 on a web ad.

Note that they haven’t given up on Missouri, either.

The DSCC’s latest disclosures:
PA-SEN:
  • $37,500 for web ads against Pat Toomey, R.

+

CO-SEN:
  • $40,000 for web ads against Ken Buck, R.
+

MO-SEN:

  • $12,000 to cut an ad against Roy Blunt, R.
  • $323,000 for TV airtime against Roy Blunt, R.