After a blizzard of spin before his press conference it was clear that what President Obama aimed to do tonight was to show the voters of America what his health care plan would do for them. Obama himself even used the line”What’s in it for me?” to talk to Mr. and Mrs. America — the moderates who have been fleeing the concept of a government health overhaul after word of high costs and concerns of rationing.
What he told them was that health care costs too much and that he could make it cost less… somehow. The benefits were still in the future, related to the systemic health of the economy and vague.
The basic conceit was that Americans should trade in the decaying product they have for whatever was behind door number two.
That won’t make the sale.

