Cover Oregon pulled its hipster ads before they were cool

By Ashe Schow

Published December 18, 2013 5:00am ET

Cover Oregon pulled its hipster ads before they were cool — Trying to capitalize on the hipster scene never seems to pay off for political organizations. The $21 million “Live Long in Oregon” ads are being pulled as Cover Oregon, the organization implementing Obamacare in the Beaver State, said it will focus on enrolling residents. “We think it’s appropriate to hold off on any further advertising,” […]

Trying to capitalize on the hipster scene never seems to pay off for political organizations.

The $21 million “Live Long in Oregon” ads are being pulled as Cover Oregon, the organization implementing Obamacare in the Beaver State, said it will focus on enrolling residents.

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