Beltway Confidential

Cover Oregon pulled its hipster ads before they were cool

By Ashe Schow
Published December 18, 2013 5:00am ET
Add Washington Examiner on Google
Cover Oregon pulled its hipster ads before they were cool
Trying to capitalize on the hipster scene never seems to pay off for political organizations. The $21 million “Live Long in Oregon” ads are being pulled as Cover Oregon, the organization implementing Obamacare in the Beaver State, said it will focus on enrolling residents. “We think it’s appropriate to hold off on any further advertising,” […]

Trying to capitalize on the hipster scene never seems to pay off for political organizations.

The $21 million “Live Long in Oregon” ads are being pulled as Cover Oregon, the organization implementing Obamacare in the Beaver State, said it will focus on enrolling residents.

Already a print subscriber? Click here to login/register your account

Trusted reporting.Unlimited access.

Subscribe for full access to Washington Examiner coverage, expert political analysis, and subscriber-only journalism.

Get Unlimited Access

Already a member? Log in

Cancel anytime.

Tag:

Affordable Care Act Health Care Exchanges Oregon