Missouri Senate candidate Josh Hawley, the state’s Republican attorney general, is making Hollywood a major theme of his campaign against Democratic incumbent Claire McCaskill. And it just might be working.

Hawley’s campaign has pounced eagerly on McCaskill’s scheduled fundraiser with Hollywood heavyweights (and Barack Obama) this weekend, using it to cast her as an out-of-touch elitist. (Don’t forget: Hawley mentioned Hollywood five times in his campaign launch announcement alone.)